We will inform you about how to move after Japanese crowd funding No3 and 4.
3. You only lead the customers to the E-commerce of their website.
In other words, this method is "do nothing".
“We just tried to sell our products in Japan, but we didn't think we record good sales on this than we expected. After all we will do nothing more than what we do now. If the number of sales increased, we would start to think how to sell seriously ...”
If it is possible to bring out new products and not to make people forget yours, so that it would be better way.
But it is not, it is better way to find a real store once.
※ Japanese are still tend to visit physical store to see the products by their eyes.
4. you announce a number of new products every time and put them back on crowd funding in Japan again and again.
This method is similar to No 3 and some companies do.
In Japan, there are companies that have been offering new products once every two months and have succeeded to open a physical store. This company recorded a sales average of 18,000 USD in the crowdfunding once every two months, so it reached 110,000 USD in sales per a year (continuing to sell previous items on their website even after the end of project) The actual figures are likely to be higher because they are keep selling.
In conclusion, if you can launch a new product with such a pace, we highly recommend this way to sell, however, sales numbers do not grow unless those product are "something functional or new idea".